The story explains: “Police in Torquay celebrated a first yesterday as they published a story directly on to the Herald Express website after being granted “publisher rights”.

The Torquay Herald Express is part of the LOCAL WORLD group – which also now own Bristol’s Nazi Post – and Local World’s chief executive David ‘Rommel’ Montgomery says he wants his journalists to be “HARVESTERS OF CONTENT” and that he wants these kinds of self-publishing arrangements for hospitals, schools, businesses, sport, education and culture too.

This is no doubt a dream come true for the likes of Mayor Fergo, the coppers, Merchant Venturers, dodgy health service managers and anyone else looking to peddle convenient lies to the public.

So look out for PR guff, spin and plain lies coming soon to a certain newspaper website near you soon…